Telemundo oficiāls paziņojums

NEW YORK -- TV, online, cellphones, sweepstakes, polls, retail. Telemundo on Tuesday (May 15, 2007) announced a comprehensive marketing strategy designed to give advertisers a wide array of avenues to reach consumers.

The Hialeah-based network also presented a programming slate for the 2007-2008 season that includes a late-night entertainment show Más Vale Tarde, more Mexican League soccer and a telenovela adaptation of the Venezuelan literary classic Doña Bárbara.

''Our strategy has not changed,'' said Don Browne, president of Telemundo, a unit of NBC Universal. ``We're continuing to produce as much as we can.''

The Spanish-language network will offer advertisers what it calls ''360-degree multi-screen marketing platforms'' based around four themes or shows: Back to School season, ''Chivas de Guadalajara'' soccer matches, ''12 Corazones: Rumbo al Altar'' dating game, and music-themed novela ``Idolos de Juventud.''

Advertisers will be able to buy campaigns that integrate TV spots on Telemundo and its youth cable channel mun2, promotion on websites Yahoo Telemundo and holamun2.com, as well as broader sponsorship opportunities on mobile phones, in stores, polling, sweepstakes and contests, and events.

Certain advertising sectors will be targeted, such as automotive and cosmetics.

'We are redoubling our efforts to create unique marketing solutions for our clients' needs,'' said Steve Mandala, senior vice president of sales, marketing and distribution.

Facing slipping viewership in the face of cable competition, broadcast networks across the board are under heat to come up with new marketing tactics, said Manuel González, vice president and managing director of Abecé, a Hispanic advertising agency in Miami Beach.

''Univisión is doing the same thing,'' he said. ``All the networks feel the pressure to become more innovative.''

Telemundo has also not fully taken advantage of its relationship with NBC by offering cross-network packages, González said. ''They ought to leverage that more,'' he noted.

Telemundo also said that it will be extending its writers' training program ''Taller Telemundo: Escritores'' to acting. Academy Award and Golden Globe winner, Adriana Barraza will be directing ''Taller Telemundo: Actores'' later in the year.

Telemundo is sticking to the script when it comes to programming. The network unveiled five prime-time telenovelas:

El Otro Lado de Amor: a modern, urban version of Romeo and Juliet starring Lorena Rojas and Mauricio Islas;

La Traición: tragedy thwarts a man marrying the life of his love starring Mario Cimarro and Gabriel Porras;

Doña Bárbara, based on a novel of a hardened woman who faces an impossible love starring Gabriela Spanic and Christian Meier.

Las Brujas de South Beach: four unique women who were sisters in a past life.

Idolos de Juventud: a music producer launches the careers of Mexico's greatest voices, among them his wife.

Thursdays at 11:30 p.m. will be filled with hourlong Más Vale Tarde featuring celebrity interviews, sketches, and entertainment.

Enfoque, Telemundo's version of NBC's Meet the Press, is hosted by veteran newscaster José Díaz-Balart.

Telemundo said it will kick off a voter registration drive in the Hispanic community later this year.